Table of Contents

back to talks

http://press75.com e.g. “blocco” theme changes to screen size)- themes.premiumpixels.com
- “Content is King, Theme is the Queen”
- domai.nr - search for tems for domain
- registrar: hover.com, godaddy.com (painful checkout process)
- hosting provider: look for one-click installs, research support and uptime from hosting providers (hostgator.com
wptouch pro - great plugin theme for iphone/ipod/ipad
wordpress 3.3 will have image upload drag and drop

Wordpress multi user/site - one update for wp, themes, etc
Test local: XAMPP - Apache, etc
- wordpress MU + wordpress mu domain mapping
Plugins:
- WP Total Cache - to speed up load time (js, images vs CSS)
- WP MU Domain mapping - for multiple domains, point to root of site
- regenerate thumbnails plugin required for switching themes
  - wpcontent/uploads folder images – have a feature image for every post!

Themes

Theme locations to trust:

Builder/Skeleton/Frameworks with Child Themes/clothes

http://studiopress.com - Genesis with child themes, $300 for all access forever
http://ithemes.com - builder framework: kepler (demos.ithemes.com/kepler)
- http://trials.ithemes.com - play for 3 hrs with backend
- kepler is a set of styles for builder, clothes on the builder skeleton

Theme authors to follow:

garnish - $35 theme versus $5k for a full site (http://premiumpixels.com)
settings - reading. front page displays - static home, blog
- new page, template “home”
- new page, template “archives”
feature image - edit image, can resize and scale, category ‘street’
homepage options enable magic door

Plugins

Comments / Creating the Discussion

fb connect/twitter login
- plugin: fb comments for wordpress - all comments go to fb only
- plugin: comments plus (buy from wpmudev.org part of package)
- integrates fb, twitter, etc... membership per month for updates
- need to upload plugin
disqus - very popular, export, etc
livefyre.com - recommended to move from disqus
WP-PostRardings - thicken your skin before install

threaded comments are great if your theme supports it
“don’t feed the trolls” who give you 1-star ratings, gives them credit
“grow up, put your big boy pants on” - do not use images stolen from google images
polldaddy.com - from the creators of wordpress, 200 per year
mailchimp - subscription for emails, plugin

Comment Spam Plugins

padding = internal space (inside element) top, right, bottom, left
margin = external space (outside element)
Book: CSS The Missing Manual
yoast.com - wordpress SEO and UI improvements, theme anatomy (codex.wordpress.org/Theme_Development)
google analytics - put that in the footer of your webpage
change page header? remove get_header() function with php_include
Documentation: http://codex.wordpress.org for info
Wordpress Webdesign for Dummies - recommended book for WP theme developers

Chrome browser - inspect element
- great way to test and see how things will look before editing code!
- change username from admin in wordpress (users section)
pluginbuddy.com - loopbuddy, loop to grab content and insert into page
backupbuddy plugin - comes with malware scan
- export posts and pages (content)
- deploy to new wordpress install

Create blog post from 9am-3pm for max attention
consistency - create unified message
- consistency promotes awareness, brings customers
- cultivate your community
core set of graphics
square avatar profile picture for social networks
key phrase msg, “designer trainer geek”
consistent: headshot, bio, tagline, catch phrases
- creating an awareness
taglines/slogan “designer trainer geek”
bios
catch phrases “things you say all the time”
single point of contact - drive them somewhere
represent you!
don’t be afraid to push publish
show tech savy and artsy side
give people a window to what you are all about
what you know, can do, who you are
people want to know you – it’s about relationships
free advertising! self promotion, follows!
free stuff for people attracts others, gets promotion

Facebook customization

Google+

can share your circle with others
who do you want to share it with? public, email, etc
type “+” to tag people vs. “@” in facebook
gplus.to
- currently using G+ as a business tool, not a personal thing like facebook

Video

create youtube videos, so much is video related
youtube vs. vimeo
- youtube will load to any point in the video = instant scrub
- vimeo needs to wait for the whole video to load
- vimeo does not play on a mobile device, embedded