Advertising Advice

From: David Jay - Morning Chat #1

• “only thing you have to fear, is your customers fear itself”
  • Selling the Invisible (offer trial/test product)
• video clips of past experience, interaction, dress, photos, personality
• videos are powerful to elimnate fear
• put videos on website, only 2 of 20 past weddings met beforehand
• engage with client, show them who you are, remove their fear
• clips/sharing info does not need to be perfect, just have assistant
• “path to perfection, leads to procrastination” - Don’t be PERFECT! Just DO!
• Notes:
  • music selection (playlist.com), fairly diverse but happy and upbeat, popular - free licensing
  • daily posts...

Tech: screencast, multiphoto slideshow, video editing, photoshop

basic cornerstones for a brand (from wired magazine)

1. individuality: what makes them distinct and relevant
2. authenticity: can’t fake core values, won’t be able to keep up a fake
3. commitment: lasting course, never waver
4. communication: broadcast you, create massive google footprint